Final paper

1.How is the product you are blogging on being affected by the covid virus. 
  
My product adidas is affected by COVID 19 as policies that were recommended for all businesses to close during the pandemic to maintain social ldistancing, also led to the closure of many adidas stores. As a result of all the stores closing the business profit will decline because there will not be many customers demanding for product. For many individuals that are affected by unemployment are not likely to spend their money on products that are not an essential to life. During time periods such pandemic changes values and spending techniques change, as we prioritize having enough money for food, bills and other important tasks.  

Comments

Post a Comment

Popular posts from this blog

Personal selling and sells management of adidas (chapter 17)

Image
plastic. Pricing Strategy and Product Range – Everyone can purchase a pair of kicks from Adidas with its high/low price strategy. However, the brand doesn’t abuse this approach, since low prices can give rise to a perception of inferior quality. Hence, Adidas tends to maintain high prices to stoke the perception that it is a luxury manufacturer. Deal with Social Media  – To build a relationship of trust with their customers, Adidas actively implements social media strategy. To date, it has a strong army of followers on YouTube, Facebook and Twitter. In such a way, the company stays connected with the audience and focuses its marketing efforts towards bringing new energy to sports. Open-Minded  – Adidas opens its doors for every creative mind to shape and share the sports culture of the future. The brand collaborates with internationally recognized athletes and pop stars in the production of “Calling All Creators” – a promotional video boasting participation of suc...
Read more

Advertising public relations, and sales promotion of adidas (chapter 16)

And we got to number 1,  the best Adidas commercial . The commercial that premiered the slogan  “Impossible is nothing”  and  changed the history of Adidas  to get fully into the S.XXI and  compete with Nike  for the hegemony of sports marketing. A work as emotional as full of technical virtuosity. The technique of mixing old and current images allowed Adidas to produce the combat announcements with  Laila Ali, Nadia Comaneci and Jose  that we have seen in our list. https://youtu.be/ifuO7QB0i6w
Read more

Social responsibility of adidas (chapter 3)

      CHILD LABOR.                                                                                Do not hire any employee under the age of 16, or under the age interfering with compulsory schooling, or under the minimum age established by law, whichever is greater.                                                                                                FORCED LABOR CRITERION.                                              ...
Read more