Marketing communication of adidas (chapter 15)

Adidas is a leading brand of sports shoes and apparel. The company has seen its financial performance and global presence growing in the recent years. Its main rival is Nike. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. The brand has built several sources of competitive advantage which include technology, marketing, supply chain as well as product design and quality. Apart from them, it is investing in sustainability and the creation of sustainable products to increase the popularity of its products and brand. Apart from Nike, there are many more competitors of Adidas competing for market share including Under Armour and Puma. The level and intensity of competition in the sports shoe industry has grown very high driven by digitization and changing consumer trends. Have a look at the sources of competitive advantage that have helped Adidas retain its leading position in the global markets.

Comments

Post a Comment

Popular posts from this blog

Personal selling and sells management of adidas (chapter 17)

Image
plastic. Pricing Strategy and Product Range – Everyone can purchase a pair of kicks from Adidas with its high/low price strategy. However, the brand doesn’t abuse this approach, since low prices can give rise to a perception of inferior quality. Hence, Adidas tends to maintain high prices to stoke the perception that it is a luxury manufacturer. Deal with Social Media  – To build a relationship of trust with their customers, Adidas actively implements social media strategy. To date, it has a strong army of followers on YouTube, Facebook and Twitter. In such a way, the company stays connected with the audience and focuses its marketing efforts towards bringing new energy to sports. Open-Minded  – Adidas opens its doors for every creative mind to shape and share the sports culture of the future. The brand collaborates with internationally recognized athletes and pop stars in the production of “Calling All Creators” – a promotional video boasting participation of suc...
Read more