Adidas social media and marketing (chapter 18)

The social media platform that adidas utilize best is twitter because Since the brand famously snatched Kanye West from Nike in 2014, it has carefully crafted a series of product launches, cleverly building on the rapper’s wider (and fanatical) fan base.
Tweeting and posting on Instagram in the run-up to shoe releases, the brand creates massive excitement and interest from followers. Likewise, the Adidas Originals Instagram feed (also with more followers than the main account) typically makes use of imagery from musicians, fashion designers and models to reinforce its tagline of ‘We Are Originals’ – including the consumer in the collective ‘we.

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