Advertising public relations, and sales promotion of adidas (chapter 16)

And we got to number 1, the best Adidas commercial. The commercial that premiered the slogan “Impossible is nothing” and changed the history of Adidas to get fully into the S.XXI and compete with Nike for the hegemony of sports marketing. A work as emotional as full of technical virtuosity. The technique of mixing old and current images allowed Adidas to produce the combat announcements with Laila Ali, Nadia Comaneci and Jose that we have seen in our list.

 https://youtu.be/ifuO7QB0i6w

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