SWOT ANALYSIS OF ADIDAS (chapter 2 )


Adidas is one of the strongest sports brand-in the world. Known most prominently for its range of Shoes, the brand is also a manufacturer for clothing and accessories. Here is the Swot  analysis of Adidas. 
                     The strength in the swot analysis of adidas
Legacy & heritage: With decades of heritage & legacy, Adidas has travelled a long way to establish itself as a youthful brand. The brand was started in 1949 and has travelled a long way since then. 
                      The weakness is the swot analysis of adidas                         Premium price range: High pricerange due to innovative technology & Production methods have made the brand affordable to limited customers only, especially in developing countries.
                      The opportunity in the swot analysis of adidas              Changing Lifestyle: With the saturation of developed economies, changing taste & preferences, education & changing lifestyle of developing economies, there is a steep rise in the demand of premium goods & services.
                      The threat in the swot analysis of adidas                  Competition: Although Adidas is a global brand but it is facing fierce competition from other brands like Nike which is No.1 brand and Adidas being in 2nd Position in this premium segment. Besides this, there is regular competition from local players, substitutes and market penetrators.

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