The global vision of adidas (chapter 5)

Developing a global vision for your company is extremely important, Having a global business can have huge positive effects. In the present day global revolutions effect all of us disregarding what part of the globe you live in, some ways you can feel the effect is management, politics, communications, and technology. Global marketing ha become imperative in the United States, referring to boundless mobility and competition in social, business, and intellectual arenas. Here is a fact that shows why global marketing is important; Over the past two decades, world trade has climbed from $200 billion a year to over $11 trillion. Even though Adidas is not an American company, The company still operates in many global markets starting from where they originated in Germany expanding to North America, Australia, across Germany's borders and in China And India who are big targets for global trade and production. Now a days the internet makes it really easy for companies to go global by simply setting up an e-business. Anybody around the world can view the site and purchase what they like, delivery is made easy by shipping companies such as UPS, FedEx, and DHL which helps solve international e-commerce distribution. Setting up a global business personally includes contracts, trade agreements, exchange rates and a whole bunch of processes, but an e-business can put your company in the international marketplace just by creating a web-site; easy as 1 2 3.