Mission statement of adidas (chapter1)

The mission statement of Adidas emphasizes commitment to excellence in the sporting goods industry, innovation, consumer satisfaction, global reach, environmental stewardship, diversity, and financial gain. Also the adidas mission statement is The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.”

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