The marketing environment of adidas (chapter 4)

While marketing a product or a company there are many factors that marketing managers have to consider and evaluate before they begin to reach out to the customers and advertise products. These factors may include  location, attitude, style, values and social factors which is huge in the marketing environment. Lifestyle is also a important factor to consider while choosing your target market; for example the lifestyle in the United States is totally different than the lifestyle overseas such in France or China and you would approach each of them differently considering their way of life and social values. 

Adidas does well in choosing their marketing environment and approaching them with distinction, such as their basketball and soccer campaigns. Adidas uniquely advertises basketball with the games biggest stars such as Chicago Bulls point guard, Derrick Rose who is the youngest MVP in leagues history. His campaign involves light weight features so he can move fast and at the same time has ankle support so he can use his speed to dominate defenders wit speed and precision that's what the Adidas Adi Zero Crazy Lights bring to basketball, Derrick Rose, and millions of fans and ballers.