Product concept of adidas (chapter 10)

The product or service is very important to a company, it is the heart of the organization. Once the company has a stable product it can be a starting point of creating  a new marketing mix which is highly beneficial to the brand in generating revenue and popularity. Without a a product to sell the company cannot determine a price, design a promotion, or create a distribution channel. There are different type of products such as a business product used to facilitate an organizations operations, consumer products which are products made to satisfy and individuals needs and wants, and many others such as product line, mic and item. Unknown products also have marketing mixes but they are unknown to potential buyers and are usually sold in retail. Rarely does a company sells a single product they sell a variety of things and create products lines. Such for Adidas they have created many clothing and sneaker lines together which are the Adidas Originals that include different colors and varieties of low top sneakers such as the ones on top of the page and the 3 striped garments, Adidas sweatsuit collections, and also a huge collection of soccer and basketball product lines which have turned into consumer and industrial products.